Social Media Marketing – a step by step guide to getting it all set up
Getting yourself or your business set up for social media marketing doesn’t happen overnight. It requires an incredible amount of planning.
You need to have a brand and need to have a journey. You need to have an objective. It’s also important to know how to get there.
Social Media Marketing can be an effective way of getting your business noticed but only if done right. That’s why we have put together this guide. Step by step we run you through how to start your journey on social media.
Get your social media pages set up
Before you dive in and start marketing and spending, we need to build the foundations. By this, we mean setting up your social media pages.
They should include everything someone needs to know about your business. About your products, your structure, contact information, the lot.
The end goal is going to be to get people coming through to your page and your products. And so we need to have all of that ready well in advance.
If you have a website you’ll also want that to be ready to start receiving traffic. We also advise having Google Analytics so that you can see how much traffic is going through to your website from your campaign.
Identify who your target market is
When it comes to social media marketing one of the biggest mistakes made is not targeting your market. Many businesses have set up social media campaigns without any targeting. Social media campaigns come at a cost per click. However, if the person clicking through has no remote interest or is from another country, this is money down the drain. Social media marketing allows you to target specific demographics. Whether it’s people of a certain age, from a certain country, or whether they like a certain page. Identifying who exactly lies in this market and what their demographics are mean it will be targeting those most likely to be interested.
Don’t let your adverts run around the clock
One way in which to optimise your social media marketing is to make sure they’re seen when social media is at it’s busier. This means you’ll want to avoid running them throughout the night. Early morning after from 5 pm into the evening tend to be the peak hours for the activity. Running your campaigns during these hours means that you’re maximising your exposure. It means that are also not losing money on someone who has accidentally clicked on the advert whilst scrolling on their phone before bedtime.
Engage with your followers
Running your social media campaigns will gather you a following. Once you have these followers, it’s important to keep them engaged. This can be done in a few different ways. The first is through content. Keep them interested and entertained with fresh and engaging content. Make sure they’re the first to know about the freshest offers and promotions. And converse with them. Ask them for feedback on products and your business.